“We are seeing a surge in online video watching that is driven by a combination of broadband access, the increasing use of social networking sites, and the popularity of video-sharing sites,” Kristen Purcell, Associate Director for Research and author of the report, the State of Online Video.
We have definitely reached a new technology tipping point. With the cheaper cost of flip-cams and bandwidth, anyone can quickly and easily create and post video.
Video, done well, and done authentically can help web visitors quickly feel more connected to you and your company. In essence, video is the fastest way to create the perfect salesperson – tirelessly working 24/7 and always projecting exactly the message you wish to convey.
But with this capability comes some risk and the temptation to try to save money by doing it yourself. When creating a virtual salesperson for your company, consider two important points. First, you need to put your best foot (or face) forward to your worldwide audience. Second, you need to focus your time, resources, and skills on your core business. Web Video is still an evolving area full of complexity and considerations. If you have a video background, doing it yourself is a great option. If not, you could find yourself diverting your precious time to all sorts of technical issues for a product that may or may not be high quality and achieve your goals.
For critical selling tasks (like your website home page, product demos and educational videos), contracting a professional web video firm may be a much smarter investment:
Above is an example (for both content and form) is part of a series on web video I recently did with MiniMatters.
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