I am not sure when it first hit me. Perhaps it was when Nancy Pelosi announced that she would run for House Minority Leader on Twitter – and that the story was just her announcement – not that it was on Twitter.
Twitter is now reported as any communications medium, like cell phones, email or texting. Entrepreneurs recently surveyed on their 2011 marketing plans cite Social Media as a part of their marketing mix alongside website enhancements, direct mail, etc.
I, for one, am glad that we have moved beyond the hype and the confusion and the panic of Social Media as panacea to business sales slumps. Instead we can rationally look at Social Media as just part of our business wardrobe. For some businesses it may be a minor accessory, for other a daily staple. But the important thing is that it fits the business and projects a professional image to clients and prospects.
Your Next Best Three Steps: