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Marketing: Social Media Coming of Age

From Fashion Fad to Wardrobe Basic

I am not sure when it first hit me. Perhaps it was when Nancy Pelosi announced that she would run for House Minority Leader on Twitter – and that the story was just her announcement – not that it was on Twitter.

Twitter is now reported as any communications medium, like cell phones, email or texting. Entrepreneurs recently surveyed on their 2011 marketing plans cite Social Media as a part of their marketing mix alongside website enhancements, direct mail, etc.

I, for one, am glad that we have moved beyond the hype and the confusion and the panic of Social Media as panacea to business sales slumps.  Instead we can rationally look at Social Media as just part of our business wardrobe. For some businesses it may be a minor accessory, for other a daily staple. But the important thing is that it fits the business and projects a professional image to clients and prospects.

Your Next Best Three Steps:

  1. Be True to Your Style. Your Social Media sites should all be consistent with your website and blog in terms of branding, colors and overall “look and feel”. (I have been very pleased with bsetc for Twitter, Facebook and YouTube page designs.)
  2. Make Sure it all Coordinates. Have your Social Media sites, website, email signatures, direct mail, essentially all parts of your marketing mix refer and point to each other.
  3. Tailor to Your Business. Start with your marketing plan, your target customers, your goals for your business. Then judge whether and where Social Media as a communications channel can help you reach these customers and further your business.
Jeanne RossommePresident, RoadMap Marketing
Jeanne uses her 20 years of marketing know-how to help small business owners reach their goals. Before becoming an entrepreneur, she held a variety of marketing positions with DuPont and General Electric. Jeanne regularly hosts online webinars and workshops in both English and Spanish. | @roadmapmarketin | More from Jeanne

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