The good news is that more owners see good news – and by a significant jump. While the index is now at -4 (with zero being neutral, neither optimistic nor pessimistic), compared to the dog days of last summer (an all time low of -28 in July of 2010), there is certainly a major improvement in confidence.
And confidence translates into a better economic environment, with indicators significantly better than just the previous quarter:
But the other interesting part of this research is what has not changed. Since the start of this quarterly survey, owners consistently feel mostly successful and still are happy with their decision to be business owners rather than employees. Interestingly this underlying optimism is constant no matter the economy.
This is good news for all of us.
Your Next Best Three Steps:
1. Celebrate. Look forward and reenergize knowing that 2011 will bring better times.
2. Plan. Ensure you are part of the rising tide by having your business, marketing/sales and financial plans all in order. Sign up for our webinar on planning early January.
3. Learn. Take advantage of the many great planning and informational resources out there like SCORE and the new Wells Fargo Small Business Financial Education Website.