Have you sent anyone a handwritten note lately? Okay, so quit wrinkling your nose and thinking that the idea is so 90s. Hear me out. Sending notes is not just something that’s “touchy-feely,” it’s about maintaining good business relationships with the people you know and the prospects you meet.
Think about this. When you get your mail, what’s the first envelope that gets opened? For most people, it’s the envelopes that are genuinely handwritten (not the direct mail “fake” stuff we all get).
Your contacts feel the same way too. A handwritten note sends a unique message to the receiver — primarily that you cared enough to take a few minutes to sit down and write in this day and age of instant communication.
An email just doesn’t pack the same punch. Quick survey — how many emails do you have standing up on your bookshelves? Probably none. But I bet you have at least one personal note you’ve received from someone up there.
It only takes a few minutes each day to write a note, two or three sentences will do. It’s a good habit to get into and it truly makes you memorable to other people because so few do it. It’s not “old fashioned,” it’s just good business.