SCORE Small Business Blog

Marketing: Back 2 Basics Tips
2 Comments

Marketing Self-Assessment

Tips on A Napkin

Who would have thought that the basics are still viable today, as it was years ago? Do a self-assessment and see where you stand in these back to basics tips.

A. Create An Informal Business & Marketing Plan, 1-3 Pages Each, As A Blue Print For Your Company

B. Marketing Business Basics:
1. Exercise A Professional Phone & Email Presence
- Let Your Smile Radiate Through The Phone
- Return Calls & Emails Within 24 Hours
- Develop A Brief Company Identity On Your Voicemail
- Use Proper Grammar, Especially On Emails

2. Exercise Professional Work Ethics
- Be The Employer, Not The Employee

3. Customer Service
- Service Your Customer: Internally & Externally
- Not Only Listen, But Hear Your Customers’ Needs

4. Networking
- Build Relationships
- Create Partnerships

5. Word of Mouth Travels Fast And Far

6. Create Your Unique Brand
- Collateral Materials
- Online Presence
-  External Presence: You

7. Grassroots Mix Media
- Article Write Ups
- Interviews
- Get Adequate Attention For Your Company
- Courtesy Efforts:  Thank you, Birthday and Sympathy Cards; Emails and Friendly Phone Calls

C. Suggested Reading To Help Further You, Your Business, Your Relationships And Your Marketing Efforts:
- Who Moved My Cheese? Spencer Johnson, M.D.
- The Starbucks Experience (Principles For Turning Ordinary Into Extraordinary) Joseph A. Michelli
- Reposition Yourself (Living Life Without Limits) T.D. Jakes

How did you rate? These Back 2 Basic Business & Marketing Tips are helpful despite your overall goals and objectives.

YOUR IMAGE SPEAKS VOLUMES FOR YOU!

Vernita Naylor, Ft. Worth SCORE
View posts by Vernita Naylor

// |

Discussion (2) Comment


  1. Monica MageeVisitor

    I like your suggestion about starting with a quick buisness plan. I think this is more towards my speed and more realistic because I tend to procrastinate. I have been strugging to develop the traditional buisness plan 15 pages plus. Thanks for the advice.

  2. These are great tips we all need to improve on.Thanks for posting it.

 

Leave a Comment

More Blog Topics