Web Tips for Your Business
Your web site is an intregal part of your small business. There are many things you can do to increase the number of people that visit your site. One key strategy is optimizing your site so that it will appear on the first few pages of a search engine, such as Google or Yahoo!. This is known as search engine optimization (SEO). Below are a few SEO do’s and don’ts. Click on the articles below to view more information on each topic.
Search Engine Optimization Do’s
From, “Marketing Your Business on Search Engines.”
- Use the right keywords: Knowing the terms customers use when
they search is the starting point for any SEO effort.
- Put keywords in the right places: Your site is full of hotspots that
search engines check regularly for keywords. Make sure they
show up in context in headlines, subheads and the body text of
- Keep keywords in context: Integrate keywords as naturally as possible into your copy. A simple list of keywords won’t work–they have to be in context.
- Keep your content fresh: Frequently updated, relevant content
can have a positive impact on your site ranking.
- Build links: Reputable, relevant sites.
Search Engine Optimization Don’ts
From, “SEO Tricks: What Not to Do.“
- Cloaking: This refers to code changes that indicate one thing to search engines, but provide totally different content to users. Even if your business is legitimate, this can get you banned.
- Keyword stuffing and hiding copy: Don’t stuff your site full of irrelevant keywords–the search engines catch on fast if copy isn’t written in natural language or if totally unrelated keywords are used.
- Using a competitor’s name:
Don’t overload your site with the names of major companies or competitors in order to divert some of their traffic to your site.
- Snaking content: It’s never a good idea to “borrow” text or copy from another site. Not only does this often violate copyright laws, it will also get you kicked out of search engine rankings.
What SEO tips have you found that work well for your business?
SCORE Association, SCORE
View more posts by SCORE