SCORE Small Business Blog

A great way to market yourself and your business online is by participating in online social networks. Over the next three weeks, I’ll discuss three sites you should participate in to reach more clients, develop your brand and grow your business.

   
LinkedIn / Xing
LinkedIn and Xing share the same basic premise. Both sites provide a platform for professionals to showcase their accomplishments, while providing opportunities to connect with others. One of the only major differences is that LinkedIn is concentrated in the US, while Xing reaches a more global audience. Based on your target market, register for one or both. Just make sure you’re dedicated to keeping your profiles current.

Neither site requires much to get started. Create an account, add your professional information, upload a nice picture and then start searching for everyone you know. To increase your network, look for classmates, colleagues, friends and join related groups. You can also customize your profile with applications, such as the WordPress streamer on LinkedIn that automatically shows your latest blog posts.

Resources:
Online Business Networking: 2 Horse Globalization Race
Xing Integrates with ZoomInfo, to Overtake LinkedIn
Understanding Xing: Networking Review
Why Entrepreneurs Should Use LinkedIn
Ten Ways to Use LinkedIn

Jacalyn Barnes, SCORE
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