Hated statistics and quantitative analysis back in school? Well fear no more. Google makes it easy to comprehend your Web stats and grow your business.
While I find that most entrepreneurs are aware of Google Analytics, few seem to use the full cadre of free Web tools available from the Google empire. In addition to analytics, Google’s Webmaster tools allow users to upload sitemaps, control page indexing, as well as diagnose and resolve site errors.
With the comprehensive stats the system provides, users can also analyze data more thoroughly to increase site traffic and conversion rates. There are numerous books, blogs and articles dedicated to explaining how Google’s tools work. So, no more excuses. Time to build your business.
-Jacalyn Barnes, SCORE
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