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Marketing: Web Tools to Analyze Your Site
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Analyze Your Web Site

Google Analytics and Webmaster Tools: Free Web Site Analysis

Hated statistics and quantitative analysis back in school? Well fear no more. Google makes it easy to comprehend your Web stats and grow your business.

While I find that most entrepreneurs are aware of Google Analytics, few seem to use the full cadre of free Web tools available from the Google empire. In addition to analytics, Google’s Webmaster tools allow users to upload sitemaps, control page indexing, as well as diagnose and resolve site errors.

With the comprehensive stats the system provides, users can also analyze data more thoroughly to increase site traffic and conversion rates. There are numerous books, blogs and articles dedicated to explaining how Google’s tools work. So, no more excuses. Time to build your business.

-Jacalyn Barnes, SCORE
View more posts by Jacalyn

For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE

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