SCORE Small Business Blog

Marketing: Sound Advice for Sales Success
1 Comment

Form a Connection. Deepen the Bond to Build Client Loyalty.

iStock_000000930358XSmall Ben Franklin was an entrepreneur with big ideas. While money doesn’t grow on trees, getting your big idea across to clients does bring in the green.

Franklin said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.”

How do you involve and engage your clients, so they connect with you and your product or services? Sales success is all about forming that connection, so prospects become clients and clients become fans.

Ask a SCORE mentor online about marketing.
Read more: Ben Franklin’s advice.

Christine Banning, SCORE
View more posts by Christine

For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE

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Discussion (1) Comment

  1. RalphVisitor

    Connecting with clients is like making a connection with your sales reps. The crucial thing is to establish “trust” on the first impression – only then will your relationship get moving and actually go somewhere.

    There are several ways to captivate a client and turn him or her into a fan. You could make small deposits into his or her “Trust Account”, like you do with your sales reps. Or you could interest him or her by talking big in a clear and visual way, Robert Goizueta-style.

    Know more about these brilliant sales pioneers and other ways to improve relations and establish trust by visiting my website: Top Sales Manager Blog.


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