The recession is turning a corner. June is the time when retailers are planning for the fall season and holidays.
Here are some tools to help.
Tips from Retail Guru Pam Danziger.
New tips for start-ups and features for retailers.
Check out the article: 12 Surefire Ways to Increase Your Retail Sales.
Connect with a SCORE Mentor: Ask SCORE for Advice online.
Christine Banning, SCORE
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Well….. small businesses who took nothing but their time, their creativity and (mostly) free tools and turned them into successful marketing strategies on LinkedIn.
Great and directed….
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That is the hardest part for us, we always seem to start planning for the holidays to late in the year. This year we are trying to map out the major holiday events and plan 6 or so months ahead.
Tough talk and an important point. Discounting is a strategic choice to employ. Rather than the differentiator to stay in business. For most small businesses it’s unique selection, excellent service, a memorable shopping experience and occasional promotions that attract clients. Thank you for your thoughtful comment.
Thanks for the heads up! One important factor is that you never sell on price. Being the low price provider is a quick ticket to financial disaster for most small busines. Customers who buy based on price will not be loyal. The minute a better price is offered, they’ll jump ship. And, you’ll never be able to offer the best price long term. Another business will inevitably have a better system or lower cost – or the owner is too stupid to actually know his cost and sells below it. It’s a no win scenario.
Thanks for the comment. I hope the links help.
You can also meet with a SCORE mentor. It’s free and confidential. To find an office near you, call us at 1-800/634-0245.
SCORE can help you analyze cashflow, inventory management and merchandising. These can help you bridge the downturn.
Also, if your business has a track record of sales and profits, there is an SBA-backed loan, called the ARC loan that provides up to $35,000 in bridge capital. The funds don’t have to be repaid for a year, so it gives you time for business to pick up.
Oh my, I hope I’ll find something useful in the links you gave us. At first glance they look like what I’ve been looking for :)
The recession hit us pretty bad, with my family owning several small stores. Usually it’s not that easy to make a living, with all the big stores opening up, but it’s doable.
The last few months though … it’s been so slow, and our savings are melting too fast for comfort..
Thanks again, we need all the help we can get !
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