SCORE Small Business Blog

Marketing: Retail Marketing to the Impulse

Are You Marketing to the Cost Conscious Consumers?

bags_on_groundOne of my favorite retailing gurus Pam Danziger said in one of her books, it’s all about “shops that pop.”  Right now, you have an opportunity to appeal to the consumer.

This weekend, I saw mass market chains with large areas of empty floor space, uninspired accessory selections and store windows that really are the blah in blase’.

For the small business retailer, this is a gift. Act now to market to impulse purchases, foot traffic and the flair your shop windows. If the major market retailers lack inspiration right now, you have an edge.

Create a shop that pops. You can visit Pam’s site to get her free newsletter about marketing to the affluent customer. Every consumer is reacting to this recession. Now, it’s your turn to counteract the blues and attract some green to your store.

Some added retail resources:

Quiz: Do Your Customers Return?
How to: 12 Ways to Improve Retail Sales
Sales Team: 5 Ways to Motivate Your Sales Staff

Take some time this month to plan your store windows, displays and impulse purchase plan. You can meet with a mentor to look at mobilizing your sales team to make the most of retail foot traffic.

Christine Banning, SCORE
 View more posts by Christine

For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE

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Discussion (4) Comment

  1. Mercurial 2011Visitor

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  2. Great comments. Thanks to everyone for joining the conversation. Now,is the time to be more optimistic and seize opportunities

  3. Every business has to find ways to survive this recession. The one’s who grab every opportunity will really make it.

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