One of my favorite retailing gurus Pam Danziger said in one of her books, it’s all about “shops that pop.” Right now, you have an opportunity to appeal to the consumer.
This weekend, I saw mass market chains with large areas of empty floor space, uninspired accessory selections and store windows that really are the blah in blase’.
For the small business retailer, this is a gift. Act now to market to impulse purchases, foot traffic and the flair your shop windows. If the major market retailers lack inspiration right now, you have an edge.
Create a shop that pops. You can visit Pam’s site to get her free newsletter about marketing to the affluent customer. Every consumer is reacting to this recession. Now, it’s your turn to counteract the blues and attract some green to your store.
Take some time this month to plan your store windows, displays and impulse purchase plan. You can meet with a mentor to look at mobilizing your sales team to make the most of retail foot traffic.