SCORE Small Business Blog

Marketing: LinkedIn & Lovin’ It

Making the Most of LinkedIn

Get good Google search results. Create a LinkedIn profile.  Basic business info and professional info about you.

Invite colleagues to your network. That’s really the first step of interacting online. What you will discover is that your biz contacts post updates & you will too. Post updates on a new blog posts, book you published, new product launch, etc.

Because thse are people in your network, the weekly email with everyone’s one line updates is actually interesting & useful. You can also get recommendations for your business & give recommendations.

Join a group. Try an alumni group from your college, our own SCORE Linked In group with mentors, or a specialty small business group. Like minded people are posting articles, posing questions and engaging in a dialogue. You can view the info or engage in the conversation. Just remember everything you say is public not private.

My LinkedIn Favorites
- Get recommendations for specific jobs/businesses. Shows a history of success.
- Posting a regular update to share business news with colleagues.
- Joining a group that adds current knowledge on biz topics.

What’s your LinkedIn success? Favorite feature?
Next week’s post: Privacy in a Web World.

Christine Banning, SCORE
View more posts by Christine

For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE

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Discussion (7) Comment

  1. Simms:

    Thanks for the comment. Looking forward to seeing your own efforts continue to expand in social media. Congratulations on your book The Truth About Email Marketing. Congrats on your 500+ network on LinkedIn.

  2. Simms JenkinsVisitor

    Christine – great and timely post. Tied to your “on target” comment, I would add to ensure all customer communications are efficient, measurable and relevant . This is very connected to marketing which often gets slashed in rough financial times.

    We are seeing a major change of marketing dollars shifted from less targeted traditional marketing to digital targeted messaging programs like email marketing, SMS and social marketing efforts.

    You can cut costs but not communication with your most valuable audience – your customers, so using your resources to better communicate with this group is essential, now more than ever.

  3. Nice post.

    Another LinkedIn tip for you – put common misspellings of your name, like Christina in the Summary field of your profile. That way, if someone is searching for you with that spelling, they still find you. This is actually one of the “The Missing LinkedIn Tips” from my new blog where I actually have a video that shows how to do it.

    A similar technique can be used for Maiden names, although a future post will show a better way.


  4. Valencio: Glad to hear it. Keep posting your updates to share with your network. Let people know you are active in your industry and/or community. Thanks for the comment.

  5. Cathy: Great feedback. I agree it’s a very professional way to connect with colleagues. And, you have the SCORE spirit of sharing by adding your insights to the discussions. There’s a SCORE group and an interesting group OnStart-ups that might interest you.

  6. CathyVisitor

    I really like LinkedIn and find it’s easy for me to use because it’s relationships but more business. Where I have made most of my connections have been through joining groups and particiating in them, and offering to help others.

  7. valencioVisitor

    LinkedIn has been a great boon to my job hunt..


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