SCORE Small Business Blog

Marketing: Just Pick Up the Phone and Call

iStock_000002773290XSmallMake the Connection.

Email, Blogs and social media are great. Quick info and a sense of connection.

But, when was the last time you actually talked to your 10 best customers?

The recession is easing, but the economy is still in a state of flux. Do your clients have a personal connection with you?

Set aside a day and call your top clients to find out how they are doing. No rush. No pitch. Just get feedback.

Real relationships and trust take time. The investment in picking up the phone to call can reveal emerging client needs, bring feedback on your services and can build loyalty–because you show that the client is important to you as the business owner.

Workshop: Creating Customer Loyalty
5 Tips on Customer Service
Managing Client Expectations

Christine Banning, SCORE
View more posts by Christine

For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE

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Discussion (2) Comment

  1. Mike: Great addition. Thanks for sharing your comment.

  2. Making calls and getting in touch with clients can create great relationships. It is worth all the extra efforts.


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