SCORE Small Business Blog

Marketing: Finding Your Voice on LinkedIn

Be Positive. Be Yourself.

MicrophoneLinkedIn has more than 40 million users in 170 industries.

If this is new to you, here’s the quick version. LinkedIn is an online, social network primarily for business.

Visit, Create a profile with your name, picture and info about your career background. Then, you can send invididual email invites or load in your email contact list to be part of your online network.

This gives you a way to assemble close and acquaintance business connections in your own online, address book. Very basic. Now here is the beauty of it.

Improve Your Google Search Results: When you set up your profile, you can create a custom URL that has your first and last name. This will show up in Google results after about 48 hours and helps clients find you online.

Share Your News. You can post a sentence update about yourself, your business, an event that your connections see. You can share valuable info with contacts, without multiple emails. Just a simple weekly update.

Ask Questions/Answer Questions. You can learn from the 40 million users by asking your questions. You get many answers and can choose what helps you the most. SCORE mentors are online and often answer small biz questions.

Get Recommendations. You can send individual messages to your contacts asking for a reference. These testimonials are powerful on LinkedIn. This is a way to show that you and your business are excellent.

Be courteous. If you want to reach out to someone with a business idea, send an InMail message via LinkedIn. Many folks use a personal address with their profile, send personal messages not pitches to that address.

You will find a SCORE group online. Search groups and join us. 
It’s free. Sign up for LinkedIn.

Christine Banning, SCORE
View more posts by Christine

For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE

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Discussion (4) Comment

  1. Ron DervenVisitor

    Is there any effective way to use Linkedin to promote a website?


    Ron D

  2. RuriVisitor

    I already used linked in for about 2 years. I think Linkedin focus on employment. Because we creating career profile in that site.

  3. Nikhil: Thanks for the feedback. LinkedIn really is great and such an effective way to stay connected with colleagues. Very much appreciate you sharing the link with all of us.

  4. Nikhil VaswaniVisitor

    Great tips and very nicely written! LinkedIn will soon become the most effective way of building your professional career and creating a personal brand. However, one will have to invest time in learning the effectiveness of this site and ways to use it properly.

    In addition to the above tips, I would also suggest a new book called “How to REALLY use LinkedIn” by networking expert Jan Vermeiren. You can find a free lite version at


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