With the Internet and globalization, it’s now easier than ever to reach customers worldwide. Take advantage of the opportunities to grow your business. The first step is creating a business card that accurately reflects your brand. Here are five tips to creating a global business card.
Plan for success. If you intend on expanding internationally, strategic planning now can save you a lot of time and money later.
Use a native speaker or certified translator. Words and meanings vary by country so make sure you have a knowledgeable professional assisting you. Online translators are never the way to go.
Localize your card. Make sure the size, colors, fonts and text are culturally appropriate for the countries where you will be conducting business.
Be flexible and patient. You may have to modify your original concept slightly in order to accurately convey the message of your business.
Research how to exchange your card. Learn the cultural context of the business card in your target country and any special procedures that govern its exchange to avoid a deal-breaking faux pas.
Jacalyn Barnes, SCORE
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