If you’re looking for the social media tool with the greatest potential, Twitter is it. The downside is that it requires time and effort. A “tweet” is essentially a 140 character status update. How can this help your business? If your updates are informative, useful or witty, then people will “follow” you. The more followers you have, the greater your influence. Can you imagine being able to reach several thousand people every few hours? The key is to provide information that people can use. Focus on your target audience and go after them with tailored messages. Relevant news, cool trends or recent events in your industry are always good. To get people engaged, ask industry-related questions such as “What’s the best blogging platform and why?”
Use Twitter’s search tool or Twellow.com to find people to follow. Then leave responses to other’s tweets. Don’t forget to post a few of your own tweets. To be successful, you need to post several times a day. In order to help manage the time commitment involved, use an automation tool such as Tweetlater.com. Come up with about 25 updates and schedule them to post every few hours for the next week. Soon, you’ll notice your followers increasing exponentially.
Jacalyn Barnes, SCORE
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