Today’s tough economy calls for using every tool in our toolbox to keep our businesses growing. Personally, I think women entrepreneurs have a couple of advantages here.
First, we tend to be more intuitive—more willing to go with our gut to come up with creative solutions for doing things differently. Second, we’re more willing to share advice and ideas with others—and to learn from others, whether that means our colleagues, employees or customers. So take advantage of this fact and start gathering ideas from every source you can think of. That could mean using an online survey tool, holding a focus group, brainstorming with your staff, picking your best customers’ brains over lunch or talking to other business owners in an online or offline community. Find out what your customers want, what your employees think and how other entrepreneurs are handling tough times. Then, use your creativity to make this knowledge work for you.