When I got back to my office after a few conferences, I started reviewing some of the business cards I’d collected. I kept noticing the same, common missteps business owners continue to make. Here are a few:
- No email address makes it look like you’re behind the times.
- No physical address says you’re fly by night.
- Cheap paper says you’re a small-time operator.
- Type is too small to read without a magnifying glass.
- Background is too wild and text impossible to read.
- Design is pitiful and ignores all the rules.
- Unnecessary words such as “email” before the email address, “Website” before the URL.
- @yahoo.com, @aol.com, @anybodybutyourownURL.com.
- Coating on both sides that makes it impossible to take notes on.
- Vanity phone numbers such as 400-488-PHONE (not a real number). Don’t make me have to work to call you. Please also include the actual numbers.
- Crazy, wild designs that make it impossible to scan.
Your business card is part of your marketing team, and it needs to be dressed and looking like you mean business. Take a look at yours. Are changes needed?
What Does Your Business Card Say About Your Business – Peggy Duncan
What Does Your Email Address Say About Your Business? – Peggy Duncan
Networking with Business Cards – Christine Banning
Business Card Etiquette? – Betty Otte
Peggy Duncan, SCORE Atlanta
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I’m a productivity and technology speaker, trainer, author, and consultant. I own The Digital Breakthroughs Institute in Atlanta GA.