SCORE Small Business Blog

Marketing: Tips for Designing a Better Business Card

When I got back to my office after a few conferences, I started reviewing some of the business cards I’d collected. I kept noticing the same, common missteps business owners continue to make. Here are a few:

  1. No email address makes it look like you’re behind the times.
  2. No physical address says you’re fly by night.
  3. Cheap paper says you’re a small-time operator.
  4. Type is too small to read without a magnifying glass.
  5. Background is too wild and text impossible to read.
  6. Design is pitiful and ignores all the rules.
  7. Unnecessary words such as “email” before the email address, “Website” before the URL.
  9. Coating on both sides that makes it impossible to take notes on.
  10. Vanity phone numbers such as 400-488-PHONE (not a real number). Don’t make me have to work to call you. Please also include the actual numbers.
  11. Crazy, wild designs that make it impossible to scan.

Your business card is part of your marketing team, and it needs to be dressed and looking like you mean business. Take a look at yours. Are changes needed?

Related Posts
What Does Your Business Card Say About Your Business – Peggy Duncan
What Does Your Email Address Say About Your Business? – Peggy Duncan
Networking with Business Cards – Christine Banning
Business Card Etiquette? – Betty Otte

Peggy Duncan, SCORE Atlanta
View more posts by Peggy

I’m a productivity and technology speaker, trainer, author, and consultant. I own The Digital Breakthroughs Institute in Atlanta GA.
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