SCORE Small Business Blog

Marketing: Blog Your Way Up the Google Ladder
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Boost Your Search Engine Rankings With a Blog

With over 72 percent of people finding what they need online, you must get found. A blog offers the following benefits.

Share your expertise. A business blog gives you a platform to promote what you know and establish yourself as an expert in the marketplace.

Describe and build your brand. Your brand represents what people know about you or think of when they hear of you. Focusing your blog on your expertise will help promote your brand.

Boost search engine rankings. As you continue to offer tips, insight, and advice to people who need what you have, you’ll give the search engines what they crave – fresh, quality content.

Reach the masses with less effort and money. Search engines, links from other sites, integration with social media tools, and Google Alerts are just a few of the ways a blog can help you reach people you never would have otherwise. You could start to attract potential customers, clients, journalists, and industry giants seeking fresh ideas.

“I have a newsletter that I email regularly.
Why do I need a blog?”

It’s a good idea to collect email addresses and send your subscribers valuable information regularly. But if that’s all you’re doing, how will Google and other search engines know? The only people seeing your newsletter are your subscribers. When you add your expertise to a blog, it’ll get picked up by the search engines and exposed to the world! So do both.

“But I’ve heard blogs are free and
easy to set up. Why do I need training?”

Yes, it’s true. You can easily create a simple blog at sites such as Blogger from Google. But if you want to become a serious blogger and take advantage of customized designs and plug-ins that will boost your search engine rankings and virability, you’ll want our advice and training. You’ll want a self-hosted WordPress blog with powerful functionality that makes it easy to share and get others to promote.

With a self-hosted blog, you will:

  • Have complete control over design, functionality, and virability.
  • Be able to add any number of the thousands of free plugins that make your blog easy to share and promote, thus boosting your search engine rankings.
  • Host your own content and easily move it from one host to another if you ever need to.
  • Easily create full backups of all files.
  • Be able to monetize it by selling your own products.
  • Upload as much content as your hosting package will allow.
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If you need more convincing why blogging is so important, you have got to read this article from Anita Campbell’s Small Business Trends blog, “42 Million U.S. Women Use Social Media: Blogs Most Influential.”

Peggy Duncan, SCORE Atlanta
View more posts by Peggy

I’m a productivity and technology speaker, trainer, author, and consultant. I own The Digital Breakthroughs Institute in Atlanta GA.
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Discussion (3) Comment


  1. BlackjackVisitor

    Good post. I study something more challenging on completely different blogs everyday. It will all the time be stimulating to read content material from different writers and observe somewhat one thing from their store. I’d want to make use of some with the content on my weblog whether you don’t mind. Natually I’ll provide you with a hyperlink in your web blog. Thanks for sharing.

  2. I totally agree with you about the need for a blog. Creating websites and learning to blog has been a multi-year learning curve for me. And I’ve still got tons to learn.

    But the process continues to be rewarding in many ways. It just feels good to be able to help others while earning a living myself!

    Natalie Hill

  3. Having a business blog is an effient way of branding! In this way people are able to find out what your company is doing and at the same time getting the updates at first hand. But in order to climb up the ladder of google. Keyword research is of essential factor. Look for keywords with high searches and low competition will increase your ranking in Google tremendously.

 

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