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Use Twitter Hashtags for Business Intelligence and Prospects

Discover how you can use Twitter hashtags to find prospects and get business intelligence.

This is the second of a three-part Twitter research tutorial, in pictures.  I’ve created screen shots that relate to my nonprofit, SCORE Chicago, to use as examples.  SCORE, “Counselors to America’s Small Business,” offers free business counseling and inexpensive business workshops to entrepreneurs and small business owners.  One of our most important keyword phrases is business plan Chicago.

Hashtags for Twitter

A Twitter hashtag looks like this: #.  On Twitter, these are used as keywords.  They connect tweets and make it easy to find related tweets.

I can search for our main keyword phrase, business plans, using a hashtag.  But it’s two words, not one.  I check to see what formats people are using, and which is the most popular.  You can do a search to identify the most popular hashtag version of your keyword or keyword phrase, or use their directory.

Hashtags on Twitter from

The Past Month’s Activity graph of the search shows that there is not much action on the #businessplans hashtag.  Besides, if I want to find individuals who need help with their business plans, they are probably not going to use the term in the plural.  So I try #businessplan, with better results.

business plan - hash tag

Here’s another directory of hashtags in use, called Twubs.

You and your colleagues can create your own hashtag by adding # to your own keyword or keyword phrase, like #mykeyword.  They don’t need to be listed in any directory, and you don’t need anyone’s permission.

Business Intelligence from Hashtags

When someone uses a hashtag, they want to connect with others on that topic.  Thus hashtags are often used by those promoting products or services, or those trying to find others relating to those keywords.  The first group are likely to be competitors, and the second, potential prospects.  You can see examples of both in the graphic above.  This gives you basic business intelligence and leads.

Related Posts

Twitter Research Part 1: Tap the Power of Twitter Search for Business Intelligence and Prospects

Twitter Research Part 3:  Twitter Emotions and Questions for Business Intelligence and Prospects

How To: Use Twitter’s Advanced Search Features Mashable blog

Viral Tweets: Rand Fishkin on How To Get Re-Tweeted

52 Links on Twitter for Business, with Brief Descriptions

Who’s On Twitter?  What Happens Why You Shake Hands With Your Followers?

Peg Corwin, SCORE Chicago
View more posts by Peg

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Discussion (1) Comment

  1. I am really getting into Twitter at the moment, this post has given me something else to check out!

    Coaching for career, business and personal success


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