Women predominate in many social networking websites. That’s what Brian Solis’ stats say and this graphic from InformationIsBeautiful shows.
Those commenting on the Mashable post Women Rule the Social Web speculate as to why:
The comments also contain questions about the stats themselves (duplicate accounts? active accounts?) and demographic effects (ages, incomes.)
Several readers are skeptical of the quality of some womens’–probably younger womens’–interactions. “It doesn’t surprise me that women rule the social web. The majority of their time is spent twittering celebrities and uploading drunken photos and stalking ex-boyfriends on Facebook.” Despite this comment, and with other evidence that that those of all ages are using social networks, your current and future women customers will be found there.
Regardless of the reasons, the overall message is clear: if your small business wants to reach women in the future, you and your marketers will need to get good at social networking and social media marketing.