If you’re on Twitter to network or promote your business, you want to be re-tweeted. You want others to share your insight, link or photo. You want your tweets to be viral.
Maybe you are new to Twitter terminology. If so, to “re-tweet” means to have someone else forward your tweet, or update, to their followers. (A “tweet” is merely a short status update on Twitter.) The shorthand for a re-tweet is “RT,” as in this sample Twitter update from a friend who forwards my tweet to their followers:
“RT @pcorwin: 5 good sites on managing online communities and social networks. http://bit.ly/RHr8o”
In the video, Rand also puts Twitter into the context of your search engine optimization (SEO) strategies.
See all of Fishkin’s WhiteBoard Friday posts, a series of videos on SEO and much more. They are excellent.
Do you re-tweet updates with the characteristics he lists? Are you changing how you tweet? I, for one, am shortening my tweets as a result of this video. Please leave me a comment.
And if you liked this post, how about a tweet or an RT? And please follow me on Twitter @pcorwin.