SCORE Small Business Blog

Success: Change the Way You Look at Business
3 Comments

Owners of new and growing small businesses today know that the conditions of a business can change, as we have seen with the current economy. The technology that was cutting edge last year is now outdated, or worse, obsolete. Buyer moods can swing dramatically and marketing strategies are constantly changing as we need to think of ways to save money. Anticipating trends can be extremely valuable in keeping you current on everything from sales strategies and customer needs to technology tools and the general economy. Business is not growing and the challenge is what can be done to sustain, change will be inevitable and small business owners should constantly look ahead and think about ways to change the way they do things. The more you test the winds of change, the better your chances of success down the road.

  • Always try to set your business apart by doing things that the customer may not expect.
  • What do your customers need now in this economy as everyone struggles to make it?
  • Add value to your service, what can you offer that is recession proof?
  • Think about something that your customer needs that is essential to their business growth. Try to think about the next new trend.

Not all customers are created equal. Some are more valuable and loyal than others, and those are the ones you should pay the most attention to with special savings and service offers. And don’t expect loyalty from employees. As American society becomes ever more mobile and labor shortages worsen, studies have shown that workers will not stay on a job for more than three years. People are always looking for their next opportunity. Advances in technology will continue to radically change how small companies do business.

You will need to keep up. Small business owners who know how to acquire and manage information will achieve the most success. Capturing and analyzing data about customer needs, wants, behavior and how they use your product or service will become increasingly critical. Always ask customers what they want and always exceed your customers expectations. Let me know if there are other things that have worked for you?

Julie BranderBusiness Mentor, SCORE New Haven
Julie has been a SCORE volunteer since 1997. She has 20 years of experience in business, starting a manufacturing, wholesale and retail jewelry company. After selling her business, she dedicated herself to helping other entrepreneurs start and expand their business.
www.scorenewhaven.com | @juliebrander | More from Julie

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Discussion (3) Comment


  1. Gunnar RVisitor

    Trying and trying new way to succeed in a business would be a good strategy. It is true that there are loyal customers, so there will be need in prioritizing those people. Aside from that, there must be a good quality of products to get the sympathy of local consumers. There actually are some industries that aren’t in need of the kind of emergency cash or payday loans that others are clamoring for in the wake of the current recession. Whilst the automotive and housing industries have begun nose diving and asking for hand outs, the discount, retail, and food industries are still staying strong, especially those restaurants with a dollar menu.

  2. Success mindset has really changed the face of my import/export business. I really think it can set your business apart. There’s many books on that subject, particularly The Secret, you can also watch the movie.


  3. StaceyVisitor

    Yes, as I heard yesterday in workshop conducted by Beth Zimmerman, a NYC marketing consultant, “Satisfaction is the least you can do.”

 

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