SCORE Small Business Blog

Marketing: Effective Elevator Speeches that Leave a Lasting Impression

An elevator speech is a short introduction of who you are and what your company does in about 200 words or less. It should highlight your uniqueness and focus on the benefits that you provide. It is delivered in an enthusiastic upbeat way, introducing yourself, shaking hands, having eye contact, engaging the potential client and handing out a business card.

A good elevator speech would include:

1. The services or features that you provide.
2. The benefits that your clients will receive from these services.
3. Include successful client outcomes.
4. Create an opening sentence that will grab the listeners attention, the best opening lines leave the listener wanting more information.
5. Finally your elevator speech has to sound sincere, engaging and delivered with passion.
6. Always introduce yourself, shake hands and have a business card to hand out

This essential networking tool will allow you to grab the attention of anyone you wish to do business with.

This would be an example of mine:

Hi, my name is Julie Brander and I am a SCORE counselor with 20 years of business experience, I have my MBA and Real Estate License. I help people start and expand their businesses. I’ve helped clients get business loans who have been turned down. I’ve helped clients with their marketing plans in which they have increased their business and helped with business plans in order to get bank financing. SCORE counselors are available free of charge to help you with all your business needs. Please contact us at or call 203-865-7645 for an appointment.

Elevator speeches are intended for very brief encounters in an elevator. But elevator speeches are not just for elevators! You can use it whenever you introduce yourself to anyone who asks you what you do. It could be in the supermarket, waiting in line, at any networking event or where ever you are.

So, who can describe with passion, precision and persuasiveness what you do better than you? A great elevator speech makes a lasting first impression, showcases your professionalism and allows you to position yourself. And if you want to network successfully, you need an elevator speech!

Julie BranderBusiness Mentor, SCORE New Haven
Julie has been a SCORE volunteer since 1997. She has 20 years of experience in business, starting a manufacturing, wholesale and retail jewelry company. After selling her business, she dedicated herself to helping other entrepreneurs start and expand their business. | @juliebrander | More from Julie

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Discussion (25) Comment

  1. Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box WordPress PluginMarketing: Effective Elevator Speeches that Leave a Lasting Impression

  2. I really appreciate that you let us know about this information. I am really glad to know it. Thank you so much!

  3. Nice article for those who wants to improve their marketing efforts!! Thanks a lot.

  4. Derick JonesVisitor

    These tips on how to make a good elevator speech are great. We all can learn something here. It’s a great way to network with people. Very good advice.

  5. KimVisitor

    I remember being asked by my professor in college to make an elevator speech and say it in front of him. I did it all wrong and saw this post too late now that I’m a graduate. I ended up getting a C back then hehehe! Very informative post though.

  6. HospedagemVisitor

    It makes it easy to follow your format for a quick intro pitch. Thanks

  7. Samantha SmithVisitor

    I found this to be very true. A wise professor I once had taught us the same principle, an ‘elevator’ speech. Learning and knowing how to introduce yourself, along with giving a few specifics is a wonderful and much needed trait, especially in the job market today. A good one can help set you apart from others and make you be remembered long after.

  8. Essay WritingVisitor

    Well, that’s a bit controversial information. To make a long lasting impression one needs to grab an attention of the listener. that’s your words… However, to grab an attention and to make an impression, one needs to attract person somehow … or just show how he/she can be interesting to the listener

  9. Excellent article, I am often asked to explain my business in just a few minutes, in the past I have focused on what we offer rather than specifics on how our business can help people. This is a much more persuasive way to explain our business.

  10. A.T. LynneVisitor

    Yes, Julie, this is such a valuable concept. I was recently invited as a guest to a Business Network International breakfast where each member gave a timed 30-second intro. I was provided a template for introducing myself with the following criteria:
    1. State Your Name, Company Name, Location (area, not address)
    2. Concisely state Your Services/how they differ from competitors’ and Your Products
    3. Who is your ideal client/customer?
    4. Repeat Your Name and Company Name
    Nearly all of the members had developed very engaging introductions that ensured their product/service stayed in my head, which has already led me to sending customers their way.

    Among the projects I’m working on is setting up a website called Log Line Life wherein contributors can post their own “elevator pitches” created to introduce themselves to anyone. Wikipedia defines “Log line” as “a brief summary of a television program or movie, often providing both a synopsis of the program’s plot, and an emotional “hook” to stimulate interest.” My vision for this is similar to Smith Magazine’s wildly popular Six-Word Memoir site:
    For example: “Transported to a surreal landscape, a young girl kills the first woman she meets, then teams up with three complete strangers to kill again.” — Log Line for The Wizard of Oz, attributed to Richard Polito of the Marin Independent Journal.

    This fall I’m teaching a course entitled, “WRITING YOUR OWN EPITAPH…before Your Ex Does!” wherein I’m inviting the students to create a “haiku-length summary of their century-long life.”

    Thanks for sharing a great idea.

    Cheerfully, A.T. Lynne

  11. Robert CheanVisitor

    I think a good speech demonstrating good knowledge, passion and credibility is a major foundation.
    I also believe that listening to the customer and understand their needs is also vital. It is extremely important to know what the customer needs, many forget this.

    Great post.

  12. Jocelyn MathisVisitor

    Thank you

    For a God Answer on How To Do An Elevator Speech. All I know is that I need your help, and guidance to make my pitch to my future angel investors. Help!!!!!!

  13. Julie, I loved this blog. Simple, direct and with innovative ideas…Congratulations for your work!

  14. brindesVisitor

    Very interesting example.
    “I honestly had never heard of it being called an Elevator Speech before so this intrigued me.” – me too!

  15. JulieAuthor

    Good luck and thank you for your comments

  16. Elise ParkerVisitor

    Thank you for this article. I realize that you posted it a little while ago now, however through some clicks from twitter and I stumbled upon these great tips.

    I honestly had never heard of it being called an Elevator Speech before so this intrigued me. Once I began reading I then understood what you meant!

    I too have struggled with this. Trying to find the appropriate words and gaurding myself from not seeming “too pushy” however I’ve just learned that when done correctly it will be fine! I will be working on this tomorrow!

    Thanks Julie!

    Elise Parker
    Ind. Beauty Consultant
    Mary Kay Cosmetics

  17. JulieAuthor

    Posting videos online is a great idea
    I like it
    Thank you for sharing that great advice

  18. SehVisitor

    Yes this a great example. I’ve always loved the quick elevator speeches. When creating video to post online, I keep this principle in mind. I like to create short videos that let you know what I do, but motivates viewers to ask questions. Then I post these videos on several uploading sites.

  19. ShaminaVisitor

    Thanks so much for the example.

  20. julie branderAuthor

    You are so welcome

  21. julie branderAuthor

    thank you I am so happy that it was helpful

  22. Julie,

    This has been an area that I constantly struggle with. Your example was very helpful! Thank you for the suggestion.

    Warm regards,

    Joanna Lindsey
    President, Residential Staging & Consulting

  23. Julie BranderAuthor

    thank you for your kind words

  24. Julie: Nice job. I really like the tangible example. It makes it easy to follow your format for a quick intro pitch. Thanks.

  25. Julie BranderAuthor

    An elevator speech or an elevator pitch comes from the Entrepreneurship textbooks.
    I am glad you found this article helpful


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