Marketing: Effective Brochures
Tips and Tools for Creating Brochures
The purpose of a brochure is to inspire the perspective customer to do business with you.
A Brochure:
- Helps you establish credibility.
- Gives you the ability to explain what your company does.
- Explains the reasons the customer needs your services or products.
- Will focus on the benefits of your services or products in detail.
Brochure Content:
- Is it eye catching?
- Does it establish credibility? List your credentials and experience
- Are the benefits to the customer listed?
- Are the products or services clearly described?
- Are the prices listed (optional if applicable)?
- Are their graphics, pictures if applicable?
- Is it easy to read and written in simple language?
- Are the type sizes and styles easy to read?
- Is it written in sincere friendly easy to understand language?
- Have you used bold face and bullets to emphasize key points?
- Does it provide a call for action?
- Does it include your name and phone number in more than one place?
- Is there an email and website available?
- Is the address included with directions if applicable
- Consider attaching your business card
.
Make sure your brochure is printed on heavier paper stock, perhaps in color and hand it out at networking events along with your business card.
 | Julie Brander – Business Mentor, SCORE New Haven Julie has been a SCORE volunteer since 1997. She has 20 years of experience in business, starting a manufacturing, wholesale and retail jewelry company. After selling her business, she dedicated herself to helping other entrepreneurs start and expand their business. www.scorenewhaven.com | @juliebrander | More from Julie |
Discussion (7) Comment
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Ron DervenVisitor
Great tips on creating a brochure. i wanted to mention a great mini brochure idea, which is to take a double size business card, use the center for the brochure and then fold over. Using this, you can hand out a standard size business card that opens up into a great little brochure. This is a great promotion piece to attach to all letters you send out.
Ron D
Laura BakerVisitor
I greatly enjoyed your article. I’m currently designing new brochures for my business and was going back on forth on the content to be printed. I’ve also forwarded this to a few of my clients as well.
JulieAuthor
thank you for your kind remarks
Mike from Drop ShipVisitor
A brochure can give a first hand information about company. It creates a first impression. All the points mentioned in this blog are excellent and need to be pondered upon before making a brochure.
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