SCORE Small Business Blog

Marketing: Effective Brochures
7 Comments

Tips and Tools for Creating Brochures

The purpose of a brochure is to inspire the perspective customer to do business with you.

A Brochure:

  1. Helps you establish credibility.
  2. Gives you the ability to explain what your company does.
  3. Explains the reasons the customer needs your services or products.
  4. Will focus on the benefits of your services or products in detail.

Brochure Content:

  • Is it eye catching?
  • Does it establish credibility? List your credentials and experience
  • Are the benefits to the customer listed?
  • Are the products or services clearly described?
  • Are the prices listed (optional if applicable)?
  • Are their graphics, pictures if applicable?
  • Is it easy to read and written in simple language?
  • Are the type sizes and styles easy to read?
  • Is it written in sincere friendly easy to understand language?
  • Have you used bold face and bullets to emphasize key points?
  • Does it provide a call for action?
  • Does it include your name and phone number in more than one place?
  • Is there an email and website available?
  • Is the address included with directions if applicable
  • Consider attaching your business card

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Make sure your brochure is printed on heavier paper stock, perhaps in color and hand it out at networking events along with your business card.

Julie BranderBusiness Mentor, SCORE New Haven
Julie has been a SCORE volunteer since 1997. She has 20 years of experience in business, starting a manufacturing, wholesale and retail jewelry company. After selling her business, she dedicated herself to helping other entrepreneurs start and expand their business.
www.scorenewhaven.com | @juliebrander | More from Julie

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Discussion (7) Comment


  1. Ron DervenVisitor

    Great tips on creating a brochure. i wanted to mention a great mini brochure idea, which is to take a double size business card, use the center for the brochure and then fold over. Using this, you can hand out a standard size business card that opens up into a great little brochure. This is a great promotion piece to attach to all letters you send out.

    Ron D


  2. Laura BakerVisitor

    I greatly enjoyed your article. I’m currently designing new brochures for my business and was going back on forth on the content to be printed. I’ve also forwarded this to a few of my clients as well.


  3. JulieAuthor

    thank you for your kind remarks

  4. A brochure can give a first hand information about company. It creates a first impression. All the points mentioned in this blog are excellent and need to be pondered upon before making a brochure.


  5. trainingVisitor

    Glad I came back to this site some new very interesting items which I wanted to know more about. Great work on your site.

  6. Your site has been a great inspiration and the knowledge gained has gotten me past the obstacle blocking my way.

  7. Great site, I now have you bookmarked to come back again.

 

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