In this recession we are all thinking that if we lower prices we will get more business…but guess what? Price is a losing battle because when you discount your products or services you are driving your revenues down and your profit margins. Always remember, we are in business to make a profit.
Leverage the benefits of your products and services.
Create value for customers and value is not just price. Drive sales with the benefits you can offer. Listen to your customers and stimulate sales through loyalty. These are a few ideas that I learned when I attended Advertising Week in NYC. Are there other ideas that you can share on how to keep your customers coming back.