SCORE Small Business Blog

Grow: New & Creative Ideas in Business
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brain_head_creativityThe biggest challenge in business is coming up with new ideas, products and services. Creativity is very difficult if you always continue to do the same things for many years and are afraid to change because you may make a mistake.

The more we do things the same, the harder they are to change. Try folding your arms. Now fold them the other way. It’s not easy, is it?

Once you have a set way of thinking, it is sometimes hard to think differently.

In business it is essential to always think about ways to improve your product or service and think about how it can be better. That is the challenge!

  • What is missing?
  • What can be added?
  • How can it be better?
  • How can it improve and make the customer happier and more loyal?

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Think of new ways to enhance your products or services. The customer will tell you how to improve your products or services. An unhappy customer will complain and a solution to the complaint must found or you lose the customer. You always need client, customer and consumer feedback. How can the business improve the products or services so that the customers you want to reach are happy and want to continue to do business with you.

Be creative and think of new product lines and new markets and stay competitive.

  • What problems need to be solved?
  • With each problem there is an opportunity for a business.

State the problem. Add something, change it, make something bigger, make something smaller, eliminate something, or substitute something. It is essential to know your products and know your customers.

Analyze great ideas and look at why they succeeded, what did it do for people? Why do people buy it? How much will they pay for it? How long was it popular? When you have a new idea you must know “who will buy it?” and “how much the customer will pay for it”? Always try to increase sales with new items and bring in more customers or old customers looking for the next new thing that you have to offer.

The more ways you can sell a product the better. All sales must be tracked and as soon as sales begin to fall the next new item has to be ready to be introduced. This is one of the many challenges in business and those who do this best continue to be successful for years and years. Expanding your market, increasing your business and always knowing that you have to make a profit are the key to business success.

Julie BranderBusiness Mentor, SCORE New Haven
Julie has been a SCORE volunteer since 1997. She has 20 years of experience in business, starting a manufacturing, wholesale and retail jewelry company. After selling her business, she dedicated herself to helping other entrepreneurs start and expand their business.
www.scorenewhaven.com | @juliebrander | More from Julie

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Discussion (2) Comment


  1. ReynardVisitor

    A ‘No’ uttered from deepest conviction is better and greater than a ‘Yes’ merely uttered to please, or what is worse, to avoid trouble.

  2. You ask many EXCELLENT questions and make statements that are a catalyst to good questions.

    I just have to make one comment because of a particular project I’m working on today. When you say “Customers will tell you what is wrong with your product”, that is true. It’s also true that many of them will disagree about that. Many of them will tell you what they want and will be right about that, but many will tell you that they want something that they don’t actually want – or what they REALLY want. For example, the stated want of money is everywhere and entire industries are built on that, but in reality, no one truly wants pieces of paper with pictures of deat people on them. They want the feeling they believe money will help give them – they will be partially right (e.g. security) but wrong at the same time (happiness, love, etc.)

    Anyway, great post…just wanted to add 3 cents.

 

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