SCORE Small Business Blog

Business Tips: More Things You Will Not Learn in Business School

Here are Some Things I Learned in Business that I wasn’t Taught in Business School.

Here are a few tips I have to share with you that I did NOT learn in Business school:

1. Look at your competition and learn from them. What are their strengths and weaknesses?  Look at like companies in other states and countries and observe.  You will always learn something that you can implement.

2. Sell your products or services many different ways.  Never hold inventory always think of ways to sell it and always make a profit.  Examples: online, storefront, wholesale, craft shows, home parties, corporate sales, incentives, joint marketing with another company as added value, and on consignment.

3. For a service business; always exceed your customers’ expectations.  To retain customers make it easy for them to do business with you.

4. Company image is essential: Uniforms whenever possible for a professional image, name tags, proper greetings and attention paid to customers. Know your customers names and nurture customer relationships to ensure that they continue to do business with you.

5. Always educate your customers.  Offer information about your products and services and know the competition.  Most customers compare products and services before they purchase anything. With product knowledge and a higher perceived value the sale will always be made easily.

Julie BranderBusiness Mentor, SCORE New Haven
Julie has been a SCORE volunteer since 1997. She has 20 years of experience in business, starting a manufacturing, wholesale and retail jewelry company. After selling her business, she dedicated herself to helping other entrepreneurs start and expand their business. | @juliebrander | More from Julie

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Discussion (11) Comment

  1. This post is very usefull thx!

  2. Business TipsVisitor

    One thing they will not teach you in business school is how to make a couple of million. The best advice I have seen is to buy something for a dollar and sell it for two. This is the sure fire way to success. On the other hand you could patent your idea or secure sole distribution rights to your product to give yourself a real competitive advantage. Get some more groundbreaking business tips here: Business Tips

  3. Samantha SmithVisitor

    I found this to be very interesting, as a recent gradate with a Business degree, myself. Many of the items you mentioned are indeed, not taught in business school. However, I was a part of a Cohort Program at Indiana University-East that did teach many of those you mentioned. Studying and learning about your competition is the best way to get ahead of them. Selling in multiple ways and places is also a great way to help succeed.

  4. JulieAuthor

    Glad you found the tips worthwhile
    good luck

  5. Great advise! A clear vision of guidelines help generate more business & money.

  6. [...] Business Tips: More Things You Will Not Learn in Business School [...]

  7. BenVisitor

    People who are planning to venture the world of business must be prepared enough in handling the finances. The IT services are helpful in managing all the transactions in detail so that things are kept in the right perspective.

  8. Jennifer RaiVisitor

    Thank you for this post Julie, well worth the read.

  9. Marjai FrancisVisitor

    Hello,I`m a registered day-care provider with tweny plus years of experience. I have a small operation working from my home and am thinking of expanding. I would like information on local entities that offer financial assistance and growth techniques. Furthermore,I`m an entrepreneur seeking any help available with my business aspirations. I appreciate the opportunity and respectfully await your response.

  10. ppppVisitor

  11. paulscoreVisitor

    Hi Marjai,

    A SCORE business mentor can definitely assist you. And, best of all, it’s free. To find one near you, visit and enter your zip code. If you would prefer an online business counselor, please visit to find one that best fits your needs.

    Come back again soon and good luck with your business venture!


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