SCORE Small Business Blog

Sales: Growing Your Business Through Giveaways
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Ten Sales Incentives and Giveaways to Increase Business. 

In this recession giving something away can be an incentive for your customers to do more business with you.
Some examples are:

  1. Giving a discount on sales…the more you spend the bigger the discount.
    An example is for every hundred dollars spent you get $10 off your next purchase.  The benefit of this incentive is to encourage repeat business and larger sales.
  2. Online purchases offer free shipping with minimum purchase amount.
  3. Department store cosmetic counters give away free samples with every purchase.
  4. Banks encourage you to open an account or refer customers for a cash bonus.
  5. Starbucks gave free coffee on Wednesdays knowing that people will buy other things.
  6. Sunglass hut is giving a free sunglass  cleaner and visor clip with purchase.
  7. Offer a frequent shopper card  for discounts or free product.
  8. Give a free gift with a minimum purchase amount.
  9. Offer a membership for $25 which gives customers 10% off every purchase for one year.
  10. Many large corporations are realizing that free gifts stimulate sales .  Always think about ways to generate more sales as without sales there is no business.  Look at what other companies are doing  and modify it for your business.

Share your sales incentives that have brought in customers.

Julie BranderBusiness Mentor, SCORE New Haven
Julie has been a SCORE volunteer since 1997. She has 20 years of experience in business, starting a manufacturing, wholesale and retail jewelry company. After selling her business, she dedicated herself to helping other entrepreneurs start and expand their business.
www.scorenewhaven.com | @juliebrander | More from Julie

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Discussion (2) Comment


  1. RuriVisitor

    There is one sample that I can give. Discount on petrol if buying on groceries with sales pitch. It is said that discount up to 40 cent per litter. but if customer spend $300.

    For $200 -> discount 30 cents
    For $100 -> discount 20 cents
    and so on


  2. jeanetteVisitor

    Dear Ms. Brander
    I always find your posts to be very helpful in my business. I look forward to reading the new posts and thank you for your professional guidance.

 

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