At SCORE I meet with many women who are thinking of going into business. I recently met with a woman who wanted to open a bakery because everyone loved her cookies. She was newly divorced, had a chunk of cash and dreamed of opening a bakery. “My friends and family all love my cookies and my recipes are special.” She had no business background and knew nothing about running a business. I asked if she had ever worked in a bakery. No,but she often went to a little French bakery near her home. Asking if she had researched the cost of opening a bakery (a sneaky way to start talking about the business plan) she said “no”, but she had a substantial chunk of cash. When I asked if she knew the hours involved in running a business her face lit up as she said she needs little sleep. This was a trick question on my part as I knew she had not experienced the hard labor involved in running a bakery.
Bottom line, I suggested she go to our SCORE all day workshop on how to start your own business and to spend 6 months working in a bakery learning the trade of running a bakery. With that she explained that she had come to be supported in her dream and that I didn’t understand her plan. Needless to say, she was not one of my repeat SCORE clients. Two parts to any business: the art or craft of the business (how to bake) and and the art of running a business (business experience or know how). Unfortunately, she had neither and was not willing to learn. Before you open a business take inventory of your skills and use SCORE to help with the art of running a business. What is your story about starting your business? You can learn the hard way, but why? Come see SCORE. That is why we are here.