I tell my SCORE clients to have fun with their businesses. When my business career started (don’t ask how long ago that was!), we as business women wore navy suits with red silk scarves and all tried to be little men. Life was very serious and not much fun. Then I began to realize the person in the navy suit and red silk scarf wasn’t me and I didn’t like her. So, I still wore the navy suit (money was tight), but changed to colored blouses sans the red silk scarf.
Funny thing happened.
I began to lighten up, have fun, laugh and business picked up. My customers began to see me as a personality and they liked what they saw. I noticed that when I laughed and smiled, they laughed and smiled. We always talk about how important networking is in building our business, but I think we forget to talk about the fun involved in building those relationships. If you are not having fun with your business maybe you are taking yourself too seriously and chances are your customer relationships are not as strong as they could be. We like to be around people that make us feel good – how do your customers perceive you? Are you fun to do business with? Are they glad to see you? Let me know your thoughts.