SCORE Small Business Blog

“PERSISTENCE isn’t using the same tactics over and over. That’s just annoying. Persistence is having the same goal over and over.” 

                                                                    Seth Godin, noted author & marketing expert
                                                                    This quote is from Seth’s blog.

Seth Godin is the author of Purple Cow, one of my favorite marketing books–perfect for small business. The concept: be different and get noticed.

You have a big vision and a goal. Stay true to your dream. And, be prepared to adapt. Different tactics work in changing economic times. Your ability to adapt is powerful.

-Christine Banning