SCORE Small Business Blog

Leadership: Favorite Quote on Persistence
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“PERSISTENCE isn’t using the same tactics over and over. That’s just annoying. Persistence is having the same goal over and over.” 

                                                                    Seth Godin, noted author & marketing expert
This quote is from Seth’s blog.

Seth Godin is the author of Purple Cow, one of my favorite marketing books–perfect for small business. The concept: be different and get noticed.

You have a big vision and a goal. Stay true to your dream. And, be prepared to adapt. Different tactics work in changing economic times. Your ability to adapt is powerful.

-Christine Banning

For 50 years, SCORE has helped aspiring and current small business owners achieve their dreams. Through a network of over 11,000 volunteer business mentors in 340+ chapters across the country, SCORE connects decades of business experience and knowledge with those who can best use it. | Facebook | @SCOREmentors | More from SCORE

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Discussion (1) Comment

  1. LEONVisitor

    I would say it is also important to adapt how you communicate your personal or brand dream as you are on the road to achieving it.


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