Raising money is never fun and you’ve probably heard other entrepreneurs discuss it. I have two experiences to share.
When I first started to raise money, a fellow entrepreneur said to me, “The ones you think will say yes, will say no. The ones you think will say no, will say yes.“ That advice stays with me still today because it was so insightful. Indeed you cannot always predict who will say yes to your capital request. This makes it even more important to ask broadly, which brings me to my second point.
Don’t be Afraid
As a Midwestern public school girl from a small town, raising money was not my forte nor was a pleasant experience. I finally had to get myself to the point of realizing that I was offering an ‘opportunity’ rather than trying to take something away from people. High net worth individuals and business people love discussing opportunities so go for it!
Belief in yourself and just ask…EVERYONE.