According to the Small Business Administration, one of the top three reasons businesses fail is misspent marketing dollars. SCORE Atlanta plans to change that by continuing its top-rated, skill-building conference series.
The full-day event will focus on improving skills in sales and marketing. All sessions are taught by experts who speak professionally.
$69.00 Online Pre-Registration Includes Lunch
Designed for men and women already in business.
Training Topics Include:
Marketing Savvy presented by Dr. Joyce McGriff. Build a platform for understanding your target market segment and the necessary marketing strategy for your business offering.
Shameless Self-Promotion, presented in a 3-part series by Peggy Duncan, JB Brathwaite, and Brent Leary. Solopreneurs show you how to do your own public relations, create blogs and affiliate programs, and understand how social media boosts a Web presence that drives business to you.
Sales Training with Barbara Giamanco. Former Microsoft sales leader will teach a sales process that will help you get in the mind of your customer.
Consultative Selling with Jeffrey Mesquita. Former sales executive will show you how to understand the customer’s needs and/or problems before you attempt to make a sale.
Event partners include AGL Resources and the Georgia Tech Enterprise Innovation Institute’s Georgia Minority Business Enterprise Center (GMBEC). Registration for this event is online only. The $69.00 fee includes lunch.
For more details and to register, visit www.SCOREAtlanta.org.
The SCORE Association, a resource partner with the US Small Business Administration, is a non-profit association founded in 1964 to provide free counseling and low-cost training to the small business community. It is a national organization with over 11,500 volunteers in 389 chapters nationwide. More information is available on the national Website at www.SCORE.org.
AGL Resources, Inc., is a Fortune 1000 energy services holding company whose principal business is the distribution of natural gas in six states: Florida, Georgia, Maryland, New Jersey, Tennessee, and Virginia. It is the largest natural gas distributor in the Southeast and mid-Atlantic regions, based on customer count.
The Georgia Tech Enterprise Innovation Institute’s Georgia Minority Business Enterprise Center (GMBEC) helps companies, entrepreneurs, economic developers, and communities improve their competitiveness through the application of science, technology, and innovation. It is one of the most comprehensive university-based programs of business and industry assistance, technology commercialization, and economic development in the nation.
- Peggy Duncan