Jade didn’t understand why it was so hard for her to finish projects on time. She worked crazy hours but was always trying to catch up. I suggested that she maintain a time log for at least a week to track how she was spending her time.
Guess what? Jade was spending more time twittering, flickring, facebooking, and myspacing than she was working. She’d landed inside the latest craze of all the popular social networking tools, but she became so addicted it led to social notworking.
If this sounds familiar and you think the same thing has happened to you, keep the time log for a few days. Make a visual of how you’re spending your time and let me know what you discover.
I hope you’ll start to balance all this. Social networking is good for business if you do it right, but it can’t get done to the detriment of everything else.