Have you seen your competition mentioned in magazines, leading newspapers, or as guest on TV shows? Why not you? Have you tried? Do you know how to make this happen for you?
On getting publicity, here are some things to consider.
So knowing all this, what can you do?
SCORE Atlanta had a conference earlier this month where we focused on building sales and marketing skills of people already in business. I conducted a seminar titled “Shameless Self-Promotion: Do-It-Yourself PR.” The slides from that presentation are available online at www.slideshare.net/scoreatlanta.
This presentation will give you a lot of ideas…ones that have worked for me in landing mentions in/on O-The Oprah Magazine, Fortune Small Business, The TODAY show, and more. The key is not to try contacting the media but to position yourself so they call you.
All of my ideas take you down the road to more publicity by improving how you show up in organic searches on the Internet (usually referred to as SEO or search engine optimization).
Check it out and add to my ideas with your comments. (Since doing this presentation, I’ve added several more ideas to my list.) Let’s see if you have more.