Search engines love blogs and having one with great content is probably THE best way you can boost your search engine rankings (see a previous post with more ideas on how to get found online).
To make your blog more popular, take some time to explore the following enhancements (depending on your blogging platform, you may need a self-hosted blog in order to add code/scripts for more functionality. I wrote a previous post about this).
Make posts easy to share. Add a plug-in that automatically puts a set of icons at the bottom of each blog post. The icons represent communities such as Digg, StumbleUpon, etc., and with one click, a reader can share the entry. Three free technologies: Bookmarkify (www.Bookmarkify.com), AddtoAny (www.addtoany.com), and AddThis (www.AddThis.com).
Add related articles after each post. Use the plug-in, “Yet Another Related Posts Plugin” that automatically adds related entries at the end of each post based on keywords. The entries show up on single posts only, mitcho.com/code/yarpp
Create a blidget (a widget of your blog). At widgetbox.com, you can create a blidget that lists your latest blog entries (much like an RSS feed but neater and cuter). Once you create your blidget and insert it into your blog or onto your Website, others can click to Get Widget and add it to their site or blog. Every time you write a new post, blidgets everywhere are automatically updated (check out this blog’s blidget and add it to your Website or blog).
These are just a few ways to improve your blog’s popularity, virability, and stickiness so stay tuned for Part II’s post coming up next week. In the meantime, if you have ideas to share, please leave a comment.