SCORE Small Business Blog

Marketing: I’ve Got the Easiest Way in the World to Promote Your Business
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When I was in training to be a real estate broker, instructors told me to pass out my business cards.  To everyone. Of course, to my family and friends.  But also to the person behind me in the supermarket line, after I commiserated about the long wait.  To my dry cleaner as I handed over the laundry.  To the guy whose tie I admired in the elevator. As they told me, “you never know if the person you give that card to knows someone who is buying or selling a house.”

But I’ve got an EVEN EASIER WAY for you to promote your business all the time and everywhere.  Add a signature line to your email. 

Peg's Email Signature Line

Peg's Email Signature Line

Here’s mine. Every single person that gets an email from me is reminded about SCORE Chicago, its services and our outreach in blogs and social media.

Steps To Add A Signature in Outlook

1.  Open Wordpad or Notepad and type your signature details as you wish them to appear.  You have to type URLs to your website and blogs, but you don’t have to insert hyperlinks.  The email software will do that.

2.  Open Outlook, click Tools, and then Options.

3.  Click the Mail Format tab and then click the Signature button below. 

4.  Select New, browse for your signature document in Wordpad or Notepad, and click to attach it.  Now open a blank email and you should see your detailed, promotional signature.

Steps in Mozilla’s Thunderbird

1.  Open Wordpad or Notepad and type your signature details as you wish them to appear. You have to type URLs to your website and blogs, but you don’t have to insert hyperlinks. The email software will do that.

2.  Open Thunderbird and go to Tools, Account Settings, and highlight an email account. Check box “Attach this signature.” 

3.  Click Choose to browse to locate and attach your Wordpad or Notepad document. Now open a blank email and you should see your detailed, promotional signature.

If you are willing to upload a new signature document occasionally, you can even add and change special promotions. 

Isn’t that the easiest way in the world to have everyone in your company actively promote your business? Shouldn’t all your employees have promotional signature lines? Please share your thoughts and experiences in a comment.

Peg Corwin, SCORE Chicago
More posts by Peg

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Discussion (4) Comment

  1. I agree 100%, Lisa. As marketing chair or SCORE Chicago, pushed the organization to move to emails with @scorechicago.org. It costs us an extra $100 per year, added to our hosting package, but I think it conveys that the organization is serious and professional. This would be particularly true for a business.


  2. Lisa JeffriesVisitor

    I would add branding your email address, too! People you email with regularly can easily about the business you’re in, and to more important, recommend you to others, when your name@yourbusiness.com is your email address. Companies like Microsoft with their Office Live make it free to do, and even if you want to manage it on your own through GoDaddy.com, etc… it is SO cheap! And you can still use Gmail, just register the email address and use some simple forwarding. It’s the best of both worlds.

  3. Excellent, Melodee. Thanks for reinforcing my point and sharing your success with us.

  4. Your email signature is a great promotional item for entrepreneurs, too, Peg. I’m a Virtual Assistant, and in my email signature, I have a line that says “What can Short-term Solutions do for you? Take a look at this list of our services.” This links to a pdf which is stored on my website and can be easily printed. I’ve had a number of new clients tell me how important that was to their understanding just what I do :-)

 

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