Good. Got your attention. Now come into my corner for a minute. I want to tell you a secret about Web 2.0.
Web 2.0 tools, like blogs, social networking sites, even video or photo sharing sites, are about real and person-to-person communications. In this case, really just you and me. If we were standing in an elevator and I asked you a question, I doubt you would ignore me. You’d respond. If you’re willing, it can be the same here.
Yes, it’s easier to skip the response because you can’t see me. You can “lurk,” read but not participate. But it’s the interaction that makes this real, and not just another elevator ride.
So speak in your own voice by adding a comment. It doesn’t matter if you don’t have something profound to say at first. Maybe it’s just, “Didn’t know this. Thanks for the tip.” Whatever. But become part of the conversation.
And if you like the topic, the comments, come back, because the bloggers, the social network members, and I will respond. Or better yet, subscribe to the conversation by email. Click that big orange button in the upper right of this blog that says Subscribe (free) by email. Or in a feed reader (Here’s how a feed reader works.)
And guess what? By commenting on blogs in your industry or subject area, you can build your reputation. You can share your expertise, which indirectly promotes your business. That’s the power of Web 2.0.
Now I’m going to make it easy to start, to exercise your Web 2.0 muscles. Please just click the “Leave a Comment” link below and talk to me. Did you know you could do this? At least say “I’m joining the conversation,” and add your name and business.
Related links on blog comments and the ongoing Web 2.0 conversation:
How to Comment on Blogs. This brief video was written for NBC, but the explanation applies.
Rethinking Blog Comments (Dosh Dosh on comments as a networking tool)
Cluetrain Manifesto: the End of Business as Usual, Wikipedia summary of book by the same name