SCORE Small Business Blog

Blogging: Why blog?

j0397412So, here it is the first day of Hanuka and 3 days away from Christmas. Makes me wonder if anyone is out there until after the 1st of the year. For you one or two brave souls still reading this, I thought we’d talk about blogging. Not so much how to do it, but why do it. Blogging makes you think about who is your audience. Is impossible to contact everyone and when looking for on line associations, takes time and effort to determine exactly who you want to reach. This is a real benefit in any marketing venture and business blogging is by its nature a very effective marketing tool.

After you know who the reader is, need to carefully consider how to reach her. Again, another important marketing tool. What sites do the reader follow and how often? What kind of information is she looking for and how does that relate to your product or service. Now that you know all about her, how can you get her involved? Only 1-2% of blog readers respond so how can you make your content and design so interesting that she wants to comment. Isn’t enough to capture her attention, but need to get her involved insuring her return.

So, why blog? Yes, you want to reach your future clients, but, as important, blogging forces insight into demographics and the lifestyle preferences. In short, helps you know your market. Who is your client? What is your market? Important information for any marketing plan. Do you blog? If so, why are you not blogging me back? Happy holidays.

-Betty Otte, SCORE Orange County
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Discussion (11) Comment

  1. MelissaVisitor

    Hi Betty,

    I haven’t seen you for a while, I am one of your clients at SCORE. Last time I saw you was at a SCOREWomen’s B-fast a few months ago. I just discovered your blog!

    I am completely un-savvy on the world of blogs, but now think I should start one. Where would be best to post it beside Myspace? On my website? Or on other websites? Any ideas you have would be appreicated.

    I hope you are doing well. You have always given me super advice! I am still working to put some of it into practice!

    Take care,


  2. BettyVisitor

    Hi, Sara: Welcome to SCORE. Am very happy you found us and our woman’s blog. The point that I always struggle with is making sure I am concise knowing most people won’t read on and on and on. With blogging you only have a short spot to get your point across. You are correct about it being a continuous process. Which leads me to the point that I need to sop or y ou’ll stop reading!
    Happy holidays

  3. BettyVisitor

    Hi, Sharon: thank you for your kind comment. The comment I get so often at SCORE is that “it always used to work!” Hard for clients to understand that due to the internet marketing techniques change daily. The big concern is the customer demographics. The sophistication level of the consumer has changed dramatically.
    Someone said to me last night, “who shops anymore – just have to go to Amazon.”
    You are spot on.

  4. BettyVisitor

    Hi, Peggie: You are SO correct. At SCORE I truly make a strong point that small business should not only have a web site, but a blog. It is the way to personalize your business.
    Thanks for the comment.

  5. Sara FirmanVisitor

    I have only recently subscribed but am enjoying your promptings.

    I especially agree that for small biz entrepreneurs blogging ‘forces’, or at least encourages, you to ask what you are doing and why … because there you are out in the open and trying to explain it to readers.

    I’m finding that after 3 months of blogging on three related platforms, I’m in a much better position to see what really fires me up and where that intersects with other’s interests.

    I believe it will be a continuous and responsive process of fine-tuning. Thanks for your offerings and happy holidays!

  6. Sharon WilsonVisitor

    Betty, I agree with your comment that marketing is an art. In effect, marketing should be approached as an art project; with creativity, enthusiasm and open-mindedness. I love your blog!

  7. Peggy DuncanVisitor

    If for no other reason, small business owners and solopreneurs should blog because nothing else improves your search engine rankings more than a blog.

  8. BettyVisitor

    Hi,Melodee: You really have a good vision towards blogging — just for the fun of it! Yes, it is fun and easier to find friends with like minds. Keep Blogging.
    May you have much fun in the new year.

  9. BettyVisitor

    Hi, Linda: GOOD FOR YOU! I love the excitement and enthusiasm that I sense in your words. It is important to remember that marketing is an art and if one thing doesn’t word, try something else. Your idea of trying blogging is excellent and be sure not only to start your own blog, but talk with bloggers on other blogs. You can’t advertise directly on blogs, but you can refer visitors to your web site. Good luck with your new direction. Keep the spirit going in the new year.

  10. Melodee Patterson | Virtual AssistantVisitor

    I blog just for the fun of it :-)

    Happy Holidays!

  11. lindaVisitor

    I’m following your blog! Thank you! I have tried different crafting businesses, including direct sales, but without success. I recently discovered the world of blogging and now have a whole new outlook on successful businesses. For the crafting industry, it is critical to blog. I’ve witnessed new startups become successful by basing most of their marketing around the bloggers. Quite interesting. I’m going to give my crafting business a whole new shot in the arm with blogging in 2009!


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