SCORE Small Business Blog

New Marketing Idea – Pass It On!

Don’t you love the fact that the best new ideas usually come from a girlfriend? I was talking to my friend, Barbara, the other day and she asked me if I had heard about Kikucall. I thought it might be a new Starbuck’s drink or something until I check out What they have is a non spamming way to reach clients through mobile marketing. I was worried at first, but then read you can send “virtual coupons and special promotions.” It’s like e-mail in that clients have to op-in, sending has to be something of value (not just a commercial) and is easy to opt-out. So, I’m keeping the chain going because at SCORE we are always looking for new marketing ideas. Thank you, Barbara, I’m passing on to my friends, also. Any of you heard of Kikucall?

-Betty Otte, SCORE Orange County
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Discussion (3) Comment

  1. hi betty! I agree with what Stacey says. That is what I also observe.

  2. BettyVisitor

    Hi, Stacey. Thank you for your comment. I think that it would be pretty applicable to small business because of the shorter turn around time for small business to try something new and seems like it would be pretty cost effective. I got hooked on the mobile coupon idea as you can send out to a defined target audience. I used to do a lot of print marketing in the ‘olden’ days, but don’t really recommend it too much anymore as it is super expensive and for a small business often covers areas not serviced by the company. There is a place on their web site to contact them by phone or e-mail. Nothing to lose by contacting and see if they contact you back. Let me know what happens as I like to use real life feed-back when talking to my clients. Anyone else have any ideas?

  3. StaceyVisitor

    Hi Betty:

    I just visited and another site that discussed their service. It sounds like a great concept for large corporations, but is there evidence of small businesses having success with kikucall, e.g., small as in the average business that uses (not small like H&M).


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