In many Asian cultures, the sales process is delayed until a relationship is developed. As Americans we like to get on with the deal and go on to the next. What is the hurry? Do we even know who we are dealing with much of the time? The period building the relationship is crucial for many reasons, but the most important one is TRUST. Trust builds integrity in our lives and in our business. The basic question is which is more important the relationship or the transaction? That is why women make such good networkers. We enjoy knowing our clients as our friends and our natural nurturing instinct helps us build the trust for not one sale, but multiple sales. Products don’t make the sale, people make the sale. Good for us, ladies. We have know this all along.
Been burned with a trust? So have we all, but what is your story?