SCORE Small Business Blog

Yes, Faith has written several books, but the one not to miss is, “Eveolution.” Faith wrote this book to define what makes female consumers tick – the Eight Truths of Marketing to Women. Check out her website at: www.faithpopcorn.com. She will help you position your business for the future and help you uncover what will soon appear to be self-evident truths. The first chapter is one of my favorites, “Connecting Your Female Consumers to Each Other Connects Them to Your Brand.” Have you read any of Faith’s books?

Betty Otte, SCORE Orange County
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