SCORE Small Business Blog

Franchising: What is it?
8 Comments

To demystify Franchising lets talk about it. Franchising is nothing more or less than a way to distribute products or services. The trick is to match you (the potential franchisee) with the best franchise opportunity or to match you (the potential franchisor) with the necessary policies and procedures to be successful.

Franchising is not a partnership and doesn’t guarantee success. Often the franchisee and and franchisor do not have congruent goals.

What is your question about franchising? I’d like to consider a series, but don’t know if you want to buy a franchise or to franchise your existing business. Let me know which way to go.

-Betty Otte

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Discussion (8) Comment


  1. BettyVisitor

    Hi, I had a series of locations so got involved in multi unit management which is a totally different job description. What type of information are you seeking? Hope there are more women popping into the conversation.
    Betty


  2. stephanieVisitor

    I was doing some research online and came across this article. I have to agree that there is a lot that goes into making a franchise work, and that franchising doesn’t guarantee success. Ive been involved in a franchise for a little bit now and its going ok. Id be interested in hearing stories based on experiences from long time franchise owners.


  3. bettyVisitor

    Hi, thank you for your comment. When I talk about franchising at SCORE my main point is to create the understanding that it is not a guarantee for success, but for the person who has a limited business background it could help create success.
    So much depends on the support provided by the franchisor.
    Betty

  4. starting a franchise…

    I found your post comments while searching Google. Very relevant especially as this is not an issue which a lot of people are conversant with….


  5. BettyVisitor

    Hi, Deryl – that is why the research before the sale is so important. One of the most important projects you can do is talk to other existing franchisees to see if the business is all they thought it would be. Also, you need to have a strong business plan with emphasis on a realistic financial projection.
    My suggestion would be that you contact the SCORE office nearest you (www.score.org) and ask to speak to a counselor specializing in franchising. I will be addressing this further in this bog. Is a great question, but needs more space than we have here. Let me know if you have other specific questions. Great question and the short answer is:research.


  6. derylVisitor

    Hi Betty:
    How can I tell if a franchise operator is going to help me succeed, or if they are just selling me something to make a profit?


  7. BettyVisitor

    Hi, Carol: great to hear from you. Thank you for your kind words. I see you have been married since I saw you. I’ll send you an e-mail to find out what else is happening by you.
    Betty


  8. Carol Rock (Van Dellen)Visitor

    Nutri System Huntington Beach plus 5 others and area management of 2 for Fred.
    Betty- you have always been my greatest mentor. I give credit to you when I am complimented on my business skills.
    I last spoke to you about 15 years ago. I was thinking of you and decided to search the web to see where you are now.
    Please email me and I will fill you in on the pase several years.
    Carol

 

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